Stories

The Supermodel Story: Claudia Schiffer, Eva Herzigova and Helena Christensen

Credits: http://i-d.vice.com  |   Publish From:  06/04/2017  -  Publish To:  30/06/2017

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Published By:6degree 6degree (Team 6Degree)
Supermodel. Like any term in currency for two decades, the fashion world is probably guilty of using it more than necessary, but through this article we will talk about three actual "Supermodels" - Claudia, Eva & Helena.

Claudia Schiffer:
She attained a dizzying fame from the moment she began her career at 18 and it's easy to see how she maintains it; she knows the true value of a supermodel. "We know what the photographer really wants, what a story really means, so that people look at it and instantly understand what it's all about. To figure out how to make that work is about marketing image to other people. It's not just about looking at clothes, it's the extra bit that makes your emotion go. There's no limit either: you can experiment and go as far as you can, to surprise and shock people and that's the fun of it all. Every day can be completely different. That's also one of the things I constantly try to figure out; the difficulty when you are a model is that every day you have to be someone completely different. You are constantly in search of who you really are."

Helena Christensen:
Helena shares "You want to be inspirational, but you don't want to be put up on a pedestal. It's much better to be somebody that can be touched; I'm all for the immediate and up-front confrontation. With me, things come out right away; I'm half-South American, so it's not about that whole fa├žade thing. Oh no. Whenever somebody does something to me, to look perfect, I want to mess it up. I always want to mess things up." Even though she's been successful for 20 years, Helena finds words like 'icon' or 'muse' weird to process; there's a cognitive dissonance whenever she reads about people described in this way. "I think I would rather be a muse in a personal way to somebody. I have girlfriends who inspire me so much, they become muses for me, but it's never about beauty, it's about what else they have."

Eva Herzigova:
She speaks five languages, reads voraciously, and is radiant in person. Eva is stronger as a person than her '90s image - wild woman in a Wonderbra - suggested to outsiders. "It's a closed box. It totally seems like someone else's life or another lifetime; it doesn't seem like she was even me! My life now feels like it's in the third act," she explains. Eva's memory of the times doesn't include seeing GOODBYE EQUAL RIGHTS scrawled across the decade's most controversial billboard advertisement. What people remember 15 years later was not the product itself, but the empowering effect of the ad campaign. It was revolutionary to suggest that women were in control of this; it was very smart. That's why people still think it happened yesterday." In the late 1980s, when Eva began working as a model, her native Czechoslovakia was still under Communist control.

The final words:
With all the talk of the struggle to maintain an identity in a quickly-changing environment, these women feel a sense of accomplishment at continuing to work at the highest level in a challenging and involved job; the environment of a shoot is simultaneously the eye of the hurricane and where all the action is. "When you start at 16 or 17, you adapt so fast. There's a period of worrying that you've gotten sucked in and wondering if this is what you really wanted. Now you can't even imagine taking a break."

Courtesy: http://i-d.vice.com