Bodice is a brand which needs no introduction, it’s a brand which has grown from strength to strength and has become synonymous to global aesthetics and comfort wear. Last Saturday morning, we has the opportunity to witness a talk hosted by Supriya, editor of the leading lifestyle and fashion magazine – ELLE (India), along with Ruchika Sachdeva, brain and heart behind the revolutionary label BODICE. The event was held in the courtyards of The SOHO House, Mumbai. This fun and interesting chat also evoked a sense of awakening towards the fashion forum. Supriya kept the approach friendly and open to audience engagement which made for a healthy conversation flowing throughout. We definitely were content and took back a fresher perspective towards slow fashion.
Supriya and Ruchika touched on many constructive questions. It started with Ruchika’s journey with making Bodice the brand that it is today. Ruchika who recently won the 2017/18 International Woolmark Prize for womenswear, emphasised on the struggle she faced in the initial years to hold her ground, her un-adulterated vision of following her gut and not fall prey to the demands of the merchandisers. She follows a philosophy to support artisans’ livelihood and exploring the very basic yarn and fibre of every fabric, treating it in a traditional way and making a conscious effort to make the brand fashionably sustainable.
When asked about the inspiration and muse, she stressed on her aesthetics of making ensembles for the women of today, women who are working and are successful in their own platform but are also humble and kind. These women who emit power not just with body language but also with their personal style, which is comfortable and functional to the core. Her ensembles make seamless transition from a day to night look, with a global aesthetic which is largely timeless.
She pours light on how slow fashion is the new emerging revolution in the Indian fashion front, where the millennials are not afraid of experimenting and investing a bit extra money for separates which are stylish and also capable of being heirloom pieces. Ruchika pours light on how she questions her design process on every step, asking herself why a certain colour palette or highlight is needed, as she strongly admits her disapproval with over decorating for the sake of mass approval or to fit in a slot of ‘evening wear’ concept which is mushrooming everywhere. Most of her Inspiration is drawn from travelling solo around the world and absorbing the local sensibility of clothing and style.
On being questioned about her price points being steep, she explains the tedious process and the intensive research which goes into each style’s planning and execution, and unlike high fashion where every style is made in bulk quantities, slow fashion emphasises on pocket collection and smaller productions to ensure the uniqueness of each design. She also stresses on her obsession with highest quality finish in all her pieces and makes a mandatory quality check before a garment is dispatched. Her aesthetics are slowly but steadily trying to break stereotypes of how Indian market perceives fashion. The new era of sustainable timeless ensembles has begun.